he7777 Privacy Policy

This Privacy Policy ("Policy") is published by he7777 ("he7777", "the Platform", "we", "us", "our") and applies to all personal data collected, processed, stored, and used in connection with the he7777 online casino and sports betting platform accessible at he7777.org, including all associated web and mobile interfaces.

he7777 is committed to handling personal data responsibly and in accordance with internationally recognised data protection principles. This Policy describes the nature of personal data we collect from Pakistani players and other users, the purposes for which it is processed, the conditions under which it may be shared with third parties, and the rights available to you as a data subject.

This Policy should be read alongside the he7777 Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.

he7777 collects personal data from you directly when you register an account, make a deposit, place a bet, contact support, or interact with the platform. We also collect certain data automatically through your use of the he7777 website and applications. The categories of data we collect are as follows:

he7777 uses the personal data it collects strictly for the purposes outlined in this Policy. We do not use your data for any purpose that is incompatible with the reasons for which it was originally collected. The primary purposes for which he7777 processes personal data are:

• Account Registration & Management: Creating and maintaining your he7777 player account, verifying your identity, and ensuring your account details remain current and accurate.
• Payment Processing: Facilitating PKR deposits and withdrawals via EasyPaisa, JazzCash, HBL, UBL, Meezan Bank, SadaPay, Allied Bank, and other supported methods. Financial data is shared with the relevant payment processor only to the extent necessary to complete the transaction.
• Identity Verification (KYC): Verifying your age (21+), identity, and address in compliance with he7777's know-your-customer obligations. KYC is mandatory before processing withdrawals above a defined threshold.
• Fraud Prevention & Security: Detecting and investigating suspicious account activity, unauthorised access attempts, money laundering indicators, multi-accounting, and bonus abuse. Technical data including IP addresses and device fingerprints are used for this purpose.
• Platform Personalisation: Tailoring your he7777 experience, including game recommendations, lobby layout, and preferred payment method defaults, based on your past activity and preferences.
• Customer Support: Responding to your queries, complaints, and responsible gaming requests via live chat, email, and support tickets.
• Responsible Gaming Compliance: Monitoring gaming patterns to identify signs of problem gambling and applying account restrictions where self-exclusion or cooling-off requests have been made.
• Marketing Communications: Sending promotional emails, SMS notifications, and bonus alerts — only where you have provided explicit opt-in consent. You can withdraw consent at any time via your account settings.
• Legal & Regulatory Compliance: Retaining records and cooperating with licensing authorities, financial regulators, and law enforcement agencies where required by applicable law.

he7777 processes your personal data on the following legal bases, each of which applies to specific processing activities as described:

• Contractual Necessity: Processing required to perform the contract between you and he7777 — including account creation, payment processing, and game operation — is carried out on the basis that it is necessary to deliver the services you have requested.
• Legal Obligation: Certain processing activities — including KYC identity verification, AML screening, and record-keeping — are carried out because he7777 is legally required to do so under its gaming licence obligations and applicable financial regulations.
• Legitimate Interests: he7777 processes certain data (including technical data for fraud detection and gameplay data for responsible gaming monitoring) on the basis of its legitimate interests in operating a secure, fair, and compliant gaming platform, provided those interests are not overridden by your data protection rights.
• Consent: Marketing communications (promotional emails, SMS, bonus notifications) are sent only on the basis of your freely given, specific, and informed consent. You have the right to withdraw this consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

he7777 does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing companies under any circumstances. Personal data is shared with third parties only in the limited circumstances described below:

• Payment Processors: Financial data necessary to process your EasyPaisa, JazzCash, HBL, UBL, or other payment method transactions is shared with the relevant licensed payment service provider. These providers process your data solely for transaction completion and are bound by their own regulatory obligations.
• KYC & Identity Verification Providers: Identity documents and personal details submitted for account verification may be processed by third-party KYC platforms operating under strict confidentiality and data security obligations.
• Game Content Providers: Third-party game providers (including Pragmatic Play, PG Soft, and others whose games are available on he7777) may receive anonymised session data necessary to deliver the game experience. These providers do not receive your identity or financial data.
• Regulatory & Law Enforcement Authorities: he7777 will disclose personal data to its gaming licensing authority, financial intelligence units, or law enforcement agencies where required to do so by a lawful order, warrant, or regulatory requirement.
• Platform Infrastructure Providers: Cloud hosting, server management, email delivery, and analytics service providers may process personal data on he7777's behalf under binding data processing agreements that prohibit independent use of your data.

he7777 uses cookies and similar tracking technologies on the he7777 website and application to ensure proper platform functionality, analyse usage patterns, and deliver a personalised experience. The categories of cookies used by he7777 are as follows:

• Strictly Necessary Cookies: These cookies are essential for the he7777 platform to function. They enable your login session to persist, keep your PKR balance accurate across page loads, and maintain your game state. These cookies cannot be disabled.
• Performance & Analytics Cookies: Used to measure how players interact with the he7777 platform — including which pages are visited most frequently, average session duration, and error rates. This data is aggregated and anonymised. he7777 uses this data to improve platform performance for all players in Pakistan.
• Functional Cookies: These cookies remember your preferences, including language settings, preferred payment method (e.g., EasyPaisa or JazzCash), and lobby display preferences, so that your experience is consistent across sessions.
• Marketing & Targeting Cookies: Used only where you have given explicit consent, these cookies help he7777 deliver relevant bonus offers and promotions. They track whether you have viewed a particular promotion and whether you engaged with it.

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling strictly necessary cookies will prevent you from logging into your he7777 account. Most mobile and desktop browsers provide built-in cookie management tools accessible via the browser's settings or privacy menu.

he7777 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or licensing obligations. The following general retention periods apply:

• Account Data (active accounts): Retained for the lifetime of the account and updated as required.
• Financial Transaction Records: Retained for a minimum of five (5) years following the date of the transaction, in accordance with standard anti-money laundering record-keeping requirements.
• KYC Verification Documents: Retained for a minimum of five (5) years following account closure, or longer if required by regulatory authorities.
• Gameplay & Betting Logs: Retained for a minimum of three (3) years for responsible gaming monitoring and dispute resolution purposes.
• Customer Support Communications: Retained for two (2) years following resolution of the relevant query or complaint.
• Marketing Consent Records: Retained for the duration of your he7777 account, and for one (1) year following account closure, as evidence of consent.

When personal data is no longer required and the applicable retention period has elapsed, he7777 will securely delete or anonymise the data in accordance with its internal data destruction procedures. Anonymised, aggregated data that can no longer be attributed to an individual may be retained indefinitely for statistical and operational purposes.

he7777 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Key security measures in place include:

• Encryption at Rest: All personal data stored on he7777 servers is encrypted using AES-256 encryption. KYC documents and financial records are subject to additional encryption layers.
• Encryption in Transit: All data transmitted between your device and the he7777 platform is protected using TLS 1.3 protocol. he7777 enforces HTTPS across all platform endpoints.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. he7777 staff with access to personal data undergo regular data protection training and are bound by confidentiality obligations.
• Intrusion Detection & Monitoring: he7777's infrastructure is monitored 24/7 for anomalous activity, brute-force login attempts, and data exfiltration indicators. Alerts are actioned by the security team within defined response time targets.
• Two-Factor Authentication (2FA): he7777 strongly recommends that all account holders enable 2FA on their accounts. This adds an additional verification step during login, protecting your account even if your password is compromised.

While he7777 takes all reasonable steps to protect your data, no digital platform can guarantee absolute security. You are also responsible for maintaining the confidentiality of your own login credentials and for notifying he7777 immediately if you suspect unauthorised access to your account.

As an he7777 account holder, you have the following rights in respect of the personal data we hold about you. To exercise any of these rights, contact he7777 support at [email protected]. he7777 will respond to all data rights requests within thirty (30) calendar days of receipt.

• Right of Access: You have the right to request a copy of all personal data he7777 holds about you, including a description of how it is used and with whom it has been shared.
• Right to Rectification: If any personal data held by he7777 is inaccurate or incomplete, you have the right to request that it be corrected. Some corrections (e.g., legal name changes) will require supporting documentation.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data. This right is subject to limitations — he7777 may be required to retain certain data for legal, regulatory, or fraud-prevention purposes even after account closure.
• Right to Restriction of Processing: You may request that he7777 restrict the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of the data is being resolved.
• Right to Data Portability: You have the right to receive a copy of your personal data in a structured, machine-readable format (such as CSV or JSON) for the purpose of transferring it to another service provider.
• Right to Object: You have the right to object to processing carried out on the basis of legitimate interests, including direct marketing. Marketing objections will be actioned immediately upon receipt.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you have the right to withdraw that consent at any time via your he7777 account settings or by contacting support.

The he7777 platform is strictly intended for individuals who are 21 years of age or older. he7777 does not knowingly collect personal data from any person under the age of 21, and it is a fundamental violation of the he7777 Terms & Conditions to register or use the platform if you are under this age.

During registration, all players are required to confirm that they meet the 21+ age requirement. he7777 enforces a mandatory KYC verification process that includes date-of-birth confirmation against official identity documents (CNIC or passport). Any account found to belong to a person under 21 years of age will be immediately and permanently closed, all gaming activity will be voided, and any deposited funds will be returned to the original payment source.

If you are a parent or guardian and believe that a minor in your household has registered an he7777 account or used the platform without authorisation, please contact he7777 support immediately at [email protected]. he7777 will treat such reports as priority cases and act within one business day.

he7777 is operated under an international gaming licence and certain operational and infrastructure functions are performed by entities located outside of Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan in connection with the services described in this Policy.

Where personal data is transferred internationally, he7777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy. Safeguards used by he7777 for international transfers include:

• Binding data processing agreements with all third-party processors receiving personal data
• Transfer of data only to jurisdictions with adequate data protection frameworks or to recipients who have contractually committed to equivalent protections
• Encryption of all data in transit regardless of the destination jurisdiction

he7777 does not transfer Pakistani player data to jurisdictions that are known to operate without adequate data protection standards. If you have questions about the specific countries to which your data may be transferred, contact he7777 support.

he7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements, or the services we offer. Material changes to this Policy will be communicated to all registered players via their registered email address no fewer than seven (7) days before the changes take effect, except where earlier implementation is required for urgent legal or security reasons.

The effective date at the top of this Policy indicates when the current version came into force. Your continued use of the he7777 platform following notification of changes constitutes your acceptance of the updated Policy. If you do not agree with a material change, you have the right to close your account before the change takes effect by contacting he7777 support.

We encourage all Pakistani players to review this Privacy Policy periodically. The current version of this Policy is always available at he7777.org/privacy-policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way he7777 processes your personal data, please contact the he7777 Data Protection team using the details below:

• Email: [email protected]
• Subject Line: "Privacy Policy Query" or "Data Rights Request"
• Response Time: Within five (5) business days for standard queries; within thirty (30) calendar days for formal data rights requests
• Live Chat: Available 24/7 via the he7777 platform for general privacy queries

If you are not satisfied with he7777's response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection supervisory authority or to the dispute resolution body designated under he7777's gaming licence. he7777 will cooperate fully with any such regulatory investigation.